Kajabi AI: Where It Shines and How to Use It Effectively

Creating and marketing online courses demands significant time and effort. From developing course outlines to crafting compelling sales pages and email sequences, the process can quickly become overwhelming. Kajabi, an all-in-one platform for digital entrepreneurs, has introduced powerful AI tools to address these challenges. In this article, we’ll explore Kajabi’s AI assistant (“Ama”) and its suite of AI tools, focusing on where they excel, where they need human refinement, and how to integrate them into an efficient workflow.

What Is Kajabi AI and Why Does It Matter?

Kajabi AI represents a suite of artificial intelligence tools designed to help creators build and market digital products more efficiently. At the heart of this ecosystem is “Ama,” Kajabi’s AI assistant that can generate content, answer questions, and help streamline various aspects of your online business.

The Kajabi AI Creator Hub offers several specialized tools:

Course Outline Generator: Creates structured course outlines with modules and lessons
Lesson Content Generator: Produces text-based content for course lessons
Landing Page Copy Generator: Writes sales page content based on your course topic
Sales Email Copy Generator: Creates email content to promote your digital products
Sales Video Script Generator: Develops scripts for promotional videos
Social Media Content Generator: Crafts posts for various social platforms

For Kajabi subscribers, additional tools include the AI Content Assistant and Creator Studio for repurposing video content. These tools aim to reduce the time spent on content creation, allowing you to focus on delivering value and growing your business.

Where Kajabi AI Shines: Marketing and Page Creation

Kajabi AI generating marketing copy for an online course

Marketing Content Generation

Kajabi AI particularly excels in creating marketing materials that would otherwise take hours to draft from scratch. The AI tools shine brightest in these areas:

Email Marketing

The Sales Email Copy Generator creates compelling email content that drives engagement and sales. It’s especially effective at:

Crafting attention-grabbing subject lines that improve open rates
Developing email body content with persuasive calls-to-action
Creating sequences that nurture leads through the sales funnel

Try Email Generator

Social Media Content

The Social Media Content Generator helps maintain a consistent presence across platforms with minimal effort:

Platform-specific content optimised for Facebook, Instagram, LinkedIn, and more
Engagement-focused posts that encourage sharing and comments
Content variations that can be customised with “Make it funny” or “Make it inspiring” options

Create Social Content

Sales Video Scripts

The Sales Video Script Generator creates frameworks for promotional videos that convert:

Structured scripts with clear introduction, benefits, and call-to-action sections
Persuasive language that highlights the value of your offerings
Adaptable formats for different video lengths and platforms

Generate Video Scripts

Page Creation Excellence

Kajabi AI landing page generator creating a sales page for an online course

Kajabi AI also excels at quickly generating website and landing page content that converts visitors into customers:

Landing Page Copy

The Landing Page Copy Generator creates persuasive content that addresses customer pain points and highlights benefits. It’s particularly effective at:

Crafting compelling headlines that capture attention
Developing benefit-focused bullet points
Creating urgency-driven calls-to-action

Course Sales Pages

When integrated with the AI Content Assistant, Kajabi can generate complete sales pages that include:

Problem-solution frameworks that resonate with your audience
Structured content with clear value propositions
Testimonial and social proof placeholders
Pricing and offer sections with compelling CTAs

Ready to Streamline Your Marketing?

Kajabi AI can help you create marketing content in minutes instead of hours.

Try Kajabi AI Free for 14 Days

Where Kajabi AI Needs Human Editing

Person editing AI-generated content on a computer

While Kajabi AI offers impressive capabilities, it’s important to recognize its limitations. Here are the areas where human editing and input remain essential:

AI Strengths

Generating initial drafts quickly
Creating structured outlines
Producing basic marketing copy
Suggesting content ideas
Handling repetitive writing tasks

Human Input Needed

Adding original thought leadership
Ensuring brand voice consistency
Incorporating personal anecdotes
Fact-checking specialized content
Adding nuance and emotional depth

Thought Leadership and Original Insights

AI can generate content based on existing information but cannot replace your unique expertise and insights. Your personal experiences, case studies, and specialized knowledge are what truly differentiate your courses and content. Always enhance AI-generated outlines with your original perspectives and examples that demonstrate your authority in your field.

Brand Voice and Personality

Kajabi AI produces content in a relatively neutral tone that requires customisation to match your brand voice. You’ll need to edit for:

Consistency: Ensure terminology and phrasing align with your established brand voice
Personality: Add your unique communication style and humour where appropriate
Audience alignment: Adjust language to resonate with your specific target audience

Personal Stories and Anecdotes

AI cannot generate authentic personal experiences. Your journey, challenges, and successes create connections and build trust with your audience. Always supplement AI content with personal anecdotes that illustrate key points and demonstrate real-world application of your teachings.

Fact-Checking and Specialised Information

While Kajabi AI draws from a broad knowledge base, it may not have access to the latest information in your specific field. Always verify:

Industry-specific statistics and data
Technical terminology and processes
Current best practices in your field
References to studies or research

Pro Tip: Use Kajabi AI as a starting point, not a final product. Think of it as a collaborative assistant that handles the heavy lifting of initial drafts, so you can focus on adding value with your unique expertise and perspective.

Quick “Launch Kit” Workflow: Using Kajabi AI Effectively

Step-by-step workflow diagram for using Kajabi AI to launch a product

Let’s explore a practical, step-by-step workflow that leverages Kajabi AI tools to efficiently launch a new digital product while maintaining quality and authenticity.

Step 1: Define Your Product Concept

Before engaging with AI tools, clearly define:

Your target audience and their specific pain points
The core transformation your product will deliver
Your unique approach or methodology
The format (course, membership, coaching program)

Person brainstorming product concept on whiteboard

Step 2: Generate Your Course Structure

Use the Course Outline Generator to create the framework for your product:

Access the AI Creator Hub from your Kajabi dashboard or the public tool
Enter your course topic with specific details about your approach and audience
Review the generated outline and run it again if needed until you get a solid foundation
Edit the outline to incorporate your unique methodology and expertise
Organise modules and lessons in a logical progression that guides students to the desired outcome

Example of Kajabi AI-generated course outline with edits

Step 3: Develop Lesson Content

For each lesson in your outline:

Use the Lesson Content Generator to create an initial draft of content
Add your personal experiences and case studies to illustrate key points
Incorporate practical examples that demonstrate real-world application
Include action items that help students implement what they’ve learned
Record video or audio content based on the enhanced written material

Step 4: Create Your Sales Page

Kajabi AI generating sales page content with human editing

Use the Landing Page Copy Generator to build your sales page:

Generate initial sales copy based on your course topic and target audience
Structure your page with clear sections for problem, solution, benefits, and offer
Enhance the copy with your brand voice and specific customer pain points
Add social proof such as testimonials, case studies, or results
Create a compelling offer with clear pricing and value proposition

Step 5: Develop Your Email Sequence

Leverage the Sales Email Copy Generator to create your launch emails:

Generate email templates for different stages of your launch (announcement, education, testimonials, closing)
Customise each email with your voice and specific audience challenges
Add personal stories that connect with your audience’s journey
Create urgency with authentic limited-time offers or bonuses
Schedule your sequence in Kajabi’s email marketing system

Step 6: Create Supporting Marketing Content

Use the Social Media Content Generator and Sales Video Script Generator to create:

Platform-specific social media posts announcing your launch
Educational content that demonstrates your expertise
Testimonial highlights from past students
FAQ content addressing common objections
Short video scripts for promotional content

Social media content calendar with AI-generated posts

Ready to Launch Your Next Digital Product?

Follow this workflow with Kajabi AI to create and launch in half the time.

Start Your AI-Powered Course Creation

Best Practices for Maximising Kajabi AI

Person using Kajabi AI effectively with notes and organization

Write Effective Prompts

The quality of AI output depends heavily on your input. Follow these guidelines:

Be specific about your topic, audience, and desired outcome
Include relevant context and background information
Specify the tone, format, and length you want
Use examples to guide the AI toward your preferred style

Establish an Editing Workflow

Develop a systematic approach to refining AI content:

Review for factual accuracy and update as needed
Align with your brand voice and terminology
Add personal anecdotes and examples
Enhance with current industry insights
Optimise for readability and engagement

Remember: Kajabi AI is a tool to enhance your productivity, not replace your expertise. The most effective approach combines AI efficiency with your unique knowledge and perspective.

Integrate with Your Existing Systems

Maximise efficiency by connecting Kajabi AI with your broader business processes:

Use AI-generated outlines as starting points for team content creation
Incorporate AI content into your existing content calendar
Combine AI marketing materials with your established brand assets
Use AI to refresh and repurpose your existing content

Content workflow integrating Kajabi AI with existing systems

Conclusion: Balancing AI Efficiency with Human Expertise

Kajabi AI represents a significant advancement in how digital entrepreneurs can create and market their products. By leveraging these tools strategically, you can dramatically reduce the time spent on content creation while maintaining the quality and authenticity that your audience expects.

The most successful approach treats Kajabi AI as a collaborative partner rather than a replacement for your expertise. Use it to handle the heavy lifting of initial drafts and structural elements, then focus your energy on adding the unique insights, personal stories, and specialised knowledge that only you can provide.

By following the workflow outlined in this article, you can launch new products more quickly and efficiently while ensuring they reflect your brand voice and deliver exceptional value to your customers.

Transform Your Digital Business with Kajabi AI

Create courses, marketing materials, and sales pages in a fraction of the time.

Streamline Your Business with Kajabi AI

Frequently Asked Questions

Is Kajabi AI available to non-Kajabi users?

Yes, the Kajabi AI Creator Hub is publicly available and free for anyone to use. However, some advanced features like the AI Content Assistant are only available to Kajabi subscribers.

How accurate is the content generated by Kajabi AI?

While Kajabi AI produces generally accurate content, it’s important to review and fact-check all generated material, especially for industry-specific information or technical details. AI tools may occasionally present incorrect information or outdated data.

Can Kajabi AI help with course updates and refreshes?

Yes, Kajabi AI is excellent for refreshing existing courses. You can use the Content Assistant to generate new modules, lessons, or marketing materials based on your current course topic, helping you keep your content current without starting from scratch.

Does Kajabi AI work for all types of digital products?

Kajabi AI works well for most digital products, including online courses, memberships, coaching programs, and digital downloads. However, highly specialised or technical content may require more extensive human editing to ensure accuracy and depth.